Post by BIGKEV on Aug 25, 2007 12:51:42 GMT -5
Variety reports that Stephen Sommers will direct the live-action film version of G.I. Joe, which is due in theaters in 2009.
While “G.I. Joe” served several futile tours of duty as a movie property, its momentum has been helped by “Transformers,” the movie transfer of another Hasbro brand. That di Bonaventura-produced film has grossed $667 million worldwide for studio partners DreamWorks and Paramount.
Hasbro’s Goldner said that the mythology of G.I Joe was fleshed out during the 1980s through 155 issues of Marvel Comics, as well as an animated TV series. There are about 30 core characters, good and evil, that can be exploited in films.
“Marrying Steve’s vision with 25 years of this brand mythology feels like a great way to go forward,” Goldner said.
The story notes that Hasbro is also looking at possible movies based on their Monopoly and Battleship games.
While “G.I. Joe” served several futile tours of duty as a movie property, its momentum has been helped by “Transformers,” the movie transfer of another Hasbro brand. That di Bonaventura-produced film has grossed $667 million worldwide for studio partners DreamWorks and Paramount.
Hasbro’s Goldner said that the mythology of G.I Joe was fleshed out during the 1980s through 155 issues of Marvel Comics, as well as an animated TV series. There are about 30 core characters, good and evil, that can be exploited in films.
“Marrying Steve’s vision with 25 years of this brand mythology feels like a great way to go forward,” Goldner said.
The story notes that Hasbro is also looking at possible movies based on their Monopoly and Battleship games.